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Laima — Terms of Service

Last updated: 17 August 2026

These terms are a contract between you and Laima. Please read them — they're short and written to be understood, not to hide things.

1. Who we are

Laima is run by Krista Vitolska, a sole trader registered in Latvia. "We", "us", "I" and "Laima" all mean the same thing. You can reach us at hello@getlaima.com.

2. Who you are

You are a business — a salon, studio, or self-employed beauty professional — buying Laima for business purposes. These terms are business-to-business. If you're somehow buying as a consumer, don't: this service isn't designed for consumer use.

(Even so, we've written these terms to be fair and readable, because that's how we'd want to be treated.)

3. What Laima is

Laima is a done-for-you AI booking page. For your setup fee and monthly subscription, we:

  • build a branded booking page trained on your services, prices, hours and policies;
  • host and run it for you;
  • make edits for you when you ask (see §6);
  • send you booking details by email.

You never manage a dashboard. You send us your details; we do the rest.

4. The 48-hour build promise

What we promise: your page goes live within 48 hours of us having everything we need from you — your price list, working hours, policies, and your approval of the finished page (§7).

What "48 hours" means here:

  • 48 hours means 48 real clock hours — weekends included. An order completed Friday evening is due Sunday evening.
  • The clock starts when we confirm we have complete information, not when you first message us.
  • If you take two days to approve the page, those days don't count against the 48 hours.
  • If we miss the 48 hours through our own fault, you can cancel and get your setup fee back in full. That's the remedy — we don't pay compensation beyond that.

5. Uptime — honest version

We work hard to keep your page online around the clock, and we build on reliable infrastructure. But:

  • We cannot guarantee uninterrupted availability. Your page depends on third-party services (hosting, AI providers, payment processing) that we don't control.
  • Short outages, maintenance windows, and third-party failures can happen.
  • If your page is down, tell us and we'll treat it as urgent.
  • If your page is down for more than 24 consecutive hours because of a fault on our side, we credit one week's subscription against your next monthly fee. That credit is the full remedy — not damages for lost bookings or income (see §11).

6. "Unlimited edits" — what that covers

Unlimited edits means unlimited content edits, done for you, at no extra charge:

Covered: price changes, adding/removing/renaming services, working hours, holiday closures, policy wording (deposits, cancellations, lateness), staff changes, tone tweaks, fixing anything the assistant gets wrong.

Same-day promise: edit requests received by 17:00 UK time, Monday to Saturday, go live the same day. Requests after that, or on Sundays, go live the next working day.

Not covered by "unlimited edits":

  • A full redesign or rebrand of the page (that's a new build — we'll quote it).
  • New features that don't exist yet (we may build them anyway, but it's not promised).
  • Content that's unlawful, misleading, or that we reasonably refuse (§9).

Fair use applies: "unlimited" assumes a normal business rhythm — not, say, hourly changes designed to test the promise. If usage becomes unreasonable we'll talk to you first.

7. You approve before launch — and the AI disclaimer

Before your page goes live, you review and approve it. This matters, because:

  • The assistant is AI. It's tested against real client scenarios before launch, but AI can occasionally get things wrong — a price, a duration, an answer to an unusual question.
  • Your approval confirms that the prices, services, policies and key answers are correct at launch.
  • After launch, tell us the moment anything is wrong. We fix errors same-day (§6). That fix is the remedy — we are not liable for a booking made at a mistaken price, a mistaken time slot, or a wrong answer the assistant gave.
  • You stay responsible for honouring (or politely correcting) bookings with your own clients. We recommend you honour a wrongly-quoted price once and tell us immediately — that's usually cheaper than an unhappy client, and we'll fix the cause the same day.

8. Payment, subscription, and cancellation

  • Setup fee (£249) is charged when you order. Work starts after payment.
  • Monthly subscription (£29) starts when your page goes live — not when you pay the setup fee.
  • Payments are processed by Stripe. We never see your card details.
  • Cancel anytime. Cancellation takes effect at the end of the paid month. No pro-rata refund of a started month (see the Refund Policy for the details and the exceptions).
  • If a monthly payment fails, we'll tell you and retry. If it stays unpaid for 14 days, we may take your page offline until it's settled. We'll always warn you first. Once payment is settled, we restore your page free of charge — if non-payment becomes a repeated pattern, we may charge a small reactivation fee, and we'll say so in advance.
  • We can change prices with 30 days' notice. Price changes never apply to a month you've already paid for. If you don't like a new price, cancel before it starts.

9. Your responsibilities

You agree to:

  • give us accurate information (prices, services, qualifications, policies) — the assistant repeats what you tell us;
  • have the right to use any content, images or branding you send us;
  • use the service lawfully, including advertising rules for any regulated treatments you offer;
  • treat your end clients' data lawfully (you are the data controller for your client list — see the Privacy Policy and Data Processing summary).

We may refuse or remove content that is unlawful, misleading, or that exposes us to legal risk. We'll explain why.

10. Who owns what

  • You own your content: your name, branding, price list, policies, and — importantly — your client data. Your clients are yours. We never market to them, sell their data, or show them anyone else's business.
  • We own the Laima system: the software, the AI configuration, the page templates, and everything we build to run your page. Your subscription is a licence to use it, not a transfer of it.
  • If you cancel, you keep your data (we'll export your bookings and client contacts on request — see §12) and we keep the system.

11. Liability — the honest ceiling

This is a small, affordable service, and the liability has to match the price:

  • Our total liability to you, for anything arising from this service, is capped at the monthly subscription fees you paid us in the 12 months before the claim. The one-time setup fee does not count towards this cap (its own remedies are in §4 and the Refund Policy).
  • No promise of results. Laima is a booking tool, not a guarantee of business. We do not promise any level of bookings, clients, revenue or profit, and we are not liable for income or bookings you did not receive — whether because of downtime, an assistant error, or anything else.
  • We are not liable for other indirect losses either: lost profits, lost clients, reputational damage — even if a fault of ours contributed to them.
  • Nothing in these terms excludes liability that can't legally be excluded (e.g. fraud, or death/personal injury caused by negligence).

12. When it ends

On cancellation (by either side):

  • Your page goes offline at the end of the paid period.
  • On request within 30 days, we'll send you an export of your bookings and client contact details, free of charge.
  • After 90 days we delete your page configuration and remaining personal data, except what we must keep for tax and accounting law. The Privacy Policy has the full details.

We may end the agreement ourselves with 30 days' notice, or immediately if you break these terms in a serious way (non-payment past the grace period, unlawful use, abuse of our people). If we end it without you being at fault, we refund the unused part of your current month pro-rata.

13. Changes to these terms

We can update these terms. For meaningful changes we'll email you 30 days ahead. If you keep using the service after that, the new terms apply. If you don't like a change, cancel — that's what "cancel anytime" is for.

14. Law and disputes

  • Talk to us first. Almost everything is fixable with an email.
  • These terms are governed by the laws of the Republic of Latvia, and disputes go to the courts of Riga, Latvia.

15. The small print about the small print

If any clause turns out to be unenforceable, the rest still stand. These terms, plus the Privacy Policy, Refund Policy and Cookie Policy, are the whole agreement. Nothing in them creates a partnership, employment, or agency between us.

Questions about these terms? hello@getlaima.com — a human answers.